As part of the Menswear division at HUGO, textile designs were created and implemented for four collections per year, focusing on allover prints and placed prints.

The design process included trend and concept development, technical preparation, and coordination with production partners. Particular attention was paid to aligning creative ideas with brand aesthetics and market requirements.

Working within an international fashion team and closely collaborating with product development and print suppliers helped shape a deep understanding of quality, timing, and the creative potential of textile design within the framework of serial fashion production.